Henry Jenkins: Convergence Culture and Transmedia Storytelling in a Nutshell.

In this clip from the future (November 2009?) Henry sums up the basics of what he’s been saying about convergence culture, transmedia storytelling and the Obama campaign.

I really like how the author describes the clip as a “viral-info-snack”; Henry would challenge the ‘viral’ terminology as part of his recent campaign to get us to start using the term ‘spreadable’ instead, but even so the very spreadability of this sucker is impressive. The flash and sizzle is a little much, but it’s definitely a chewy bit of intelligent theory wrapped in a crunchy eye-candy shell.

source: Geoffrey Long

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